Assuming that you already have a website, lets go back to the beginning.
What were your thoughts about your website, before you even put it together, did you have a clear picture at the start of what you wanted to achieve with it?
Was is to make money, sell stuff, create a long term business - or was it to inform people of your passion, your hobby, your likes and dislikes, your opinions? Or maybe it was to hook up with like-minded people?
Whatever the reason, you need to go back to those beginnings and see just how the website has shaped up.
Has it turned out the way you hoped? Is it anything like it?
Or maybe (and this happens quite often) the business / website sort of started to evolve and change along the way? Did it take on a life of its own and just become?
Did you lose site of what you really wanted and is this why its not really working for you?
Or maybe its just not a good fit now and you've lost the passion?
Whatever the reason, before you can go forward - you need to be very clear about the changes you need to make, so get out your pen and paper and take down a few notes.
Recall if you can, your first thoughts about your site, how it should look, the feel of it - friendly, chatty, newsy? Business like and informative? Lots of pictures showcasing and explaining your products?
Make a list and check it more than twice, re-visit the dream and the excitement you first had and get back some clarity.
The make a list of what the site is not achieving for you .. what's really wrong with it, from your perspective. then see how the two list's compare.
Then, make a third list - what you like about your site, what you want to keep and what needs to be changed, keep referring back to your first list, your vision for your website. This'll help keep you on track.
Until you are very clear about what you want on your site, and what you want it to achieve for you, it will be impossible to transfer that vision to your web developer.
You have some work to do before you can go forward, so lets get started ..
MYWW
Sunday, April 22, 2007
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