Be clear here, you next stop may well be your webmaster, who charges you by the hour!
Make your list and check it twice ..
Expand what needs it, delete the rest.
Now, you need to be a somewhat aware of website optimization. If you have flash on your site, I recommend you get rid of it, or, if you absolutely have to keep it, make sure there is alternate text which will load beneath it, because the Search Engines cant read flash, it comes up as a blank for them, and you lose an opportunity to tell the SE's about your site. Graphics are the same, they need an underlying text that will mean something to the Search Engines, so think hard about which ones add to the opportunity to sell your site to the S.E's.
Your keywords, specifically chosen because they are the adjectives people will use when searching for your business, must be written into the script, your text. Weave them naturally into the story of your site, and mention them often. You should use a search tool and discover just how many times per month those words are searched for - and the variations of phrases people put together, see how many you can incorporate into your script but focus on what is really specific to your business. If at all possible, each page should have its own focus and keywords. Change them slightly for each page and dont forget the phrases. Imagine you are looking for your business, what adjectives would you type into the S.Engines? Now get creative and look outside the square .. what phrases can you expand to and create from those words? What combinations of keywords can you put together and still make good sense?
Search Engine Marketing, is when your site lists naturally (or organically) without the help of Pay-Per-click advertising. This should be the first listing goal of any website. To rank naturally for a set of keywords and phrases ...
I have added the link to a Search tool on this site, so follow the links and have some fun finding out who's googling what? And more importantly, is anyone looking for you??.. til next time .. MYWW
Link
